Transforming the

Omnilux experience

During our partnership with Omnilux, we remodeled their customer journey with data driven strategies that incorporated individual skincare concerns, personal preferences and behaviours across channels. This tailored approach enhanced customer engagement and satisfaction, and dramatically increased email and SMS revenue.

200+

Annual flow revenue

113+

Annual campaign revenue

747+

SMS revenue

Dive deeper into our success story with Omnilux

Learn More

Amazing You

Scaling retention through end-to-end lifecycle optimization

Amazing You partnered with Growth Gurus for end-to-end retention support, spanning campaign strategy, lifecycle automation, reporting, and ongoing optimisation. We began with a deep-dive analytics review to understand customer behaviour and repeat purchase patterns, then restructured core automations, strengthened campaigns, and introduced SMS to support high-intent moments across the customer journey.

38%

YoY Klaviyo-attributed revenue

144%

growth in automation-led flow revenue

6x

growth in SMS revenue

Elevating Alpha-H’s Marketing Experience

Through collaborative solutions

We coordinated with the Alpha-H internal team to facilitate their BAU email campaigns, leveraging Klaviyo's data-driven modules to tailor content to their audience. We were also able to dramatically improve the online consultation experience by intergrating custom forms with Klaviyo, providing a better customer experience and forging deeper connections.

12+

Flow revenue

16+

Campaign revenue

23+

Open rate

Nourished

Cultivating sustainable growth

We worked closely with the Nourished internal team to provide data-driven solutions and foundational strategies. Together, we've driven remarkable growth for their brand and laid the groundwork for ongoing prosperity

47+

Total Klaviyo revenue

200+

Flow revenue

220+

Campaign revenue

Bridging in-store with online success

Graham’s Natural

We seamlessly integrated digital strategies to amplify their brand presence, aligning with their in-store prominence across major retailers. Through targeted channel growth, emphasizing skin concerns, we propelled their online footprint, crafting a narrative of success and setting the stage for sustained growth.

86+

Open rate

367+

Flow revenue

59+

Campaign revenue

Attract

Utilize data-driven strategies to precisely target high-value customers, ensuring tailored approaches resonating with their unique preferences and beauty needs.

Engage

Bring the personalized customer experience of a department store or skin clinic directly to their home, using data-driven strategies for a tailored approach.

Optimize

Enhance customer lifetime value with targeted programs and initiatives, maximizing cross-sell opportunities and repeat purchase rates.

Personalized skincare journeys, built on real customer insight

Beauty and skincare brands require a deep understanding of their customers, from skin type and concerns to lifestyle, habits, and goals. We use customer data to shape communication from the very first touchpoint, ensuring messaging feels relevant, supportive, and aligned with what each customer actually needs.

Once someone becomes a customer, the focus shifts to nurturing. We help brands guide customers through product use, build consistent routines, and reinforce the value of their products through education, timely reminders, and personalised follow-ups that support long-term confidence and results.

Through data, segmentation, and automation, we build journeys that evolve over time - from onboarding and routine-building to replenishment and repeat purchase. The result is communication that feels thoughtful, useful, and genuinely helpful, not generic or overly promotional.

The technology we partner with:

Shaping growth with our creative expertise

Our team thrives on crafting digital marketing strategies which highlight the unique essence of each client’s identity, helping to drive sustainable growth. Explore our portfolio to see how our creative process transforms visions into impactful campaigns, helping beauty brands shine in a competitive market.

Forgotten Skincare

We elevated Forgotten Skincare's market position by enhancing their email campaigns with visually appealing, data-driven strategies that promoted growth while maintaining their commitment to addressing skin concerns.

Grahams Natural Alternatives

Our team helped Graham’s Natural strengthen customer relationships with science-backed strategies, dynamic email sequences, and captivating visuals.

Chi Chi Cosmetics

Chi Chi Cosmetics partnered with our team to enhance their strategy with dynamic email flows and compelling lead capture pop-ups, ensuring their brand continues to dazzle with vibrant products.

Eminence Skincare

We crafted a holistic digital marketing strategy with creative content and unified messaging, building strong customer connections and driving growth for Eminence Skincare.

See what our clients have to say...

"The team at Growth Gurus are great to work with. They provide prompt communication, efficient systems and fast cross-team support, and we look forward to ongoing work and long-term success. We chose Growth Gurus for our retention marketing based on a set of clear targets and a structured plan on how these targets would be achieved."

– Tamara Eacott, Founder of The Better Brand & Director of Eminence Organics Australia

“The Growth Gurus team have been great to work with. They are consistent, hard-working, and full of great ideas, advice and action items that work to accomplish our business goals.”

– Kaitlyn Becker, Marketing Manager Skin Elite

" Thank you so much for your support over the past year! It has been a pleasure working with you and we have valued your efficiency and reliability. "

– Ashley Rogers, CRM & Loyalty Manager, Alpha-H

" I enjoy that when we have discussions there are actually clear action items. Nothing seems to get lost in the shuffle. I feel the process for launching campaigns is easy to follow and flawless. I love working directly with Hayley. She is super creative, passionate and feels like an extension of the team. "

– Alex Pottash, Forgotten Skincare